Understanding the issue

In order for me to be able to successfully execute this assignment I need to:
Understand all the issues
Highlight the pro's
Highlight the con's
This cannot be achieved unless I fully explore the background of the issue and the broader picture.

Some ideas that I initially brainstormed are listed below.


Addressing Political parties
Whats the parties agenda?
What motivated them?
What past roles/associations have they played in the PBS
How much credibility do they have in this area?
What are they're affiliations with those associated with PBS? Or with any people whom may influence directly or indirectly on the PBS?

Why should they (key players)endorse/include the CSUPharma type two diabetes drug on the PBS?
The effects of type two diabetes and how it affects patients quality of life.
Reasons why type two diabetes medication is so important. Does it provide increased quality of life for patients? If so how?

Statistics
Percentage of the population affected
The predicted rise in numbers of those affected and what pressure that will place on the medial system.
Projected future costs to the government when you factor in the increased number of people affected.
Percentage of patients using type two diabetes medications.

Medication
What are the current medications available for type two diabetes?
What do the current medications purport to do?
What are the side effects of current medications?
What are the costs of current medications?


What makes CSUPharma's drug better than other diabetes type two medications

VERY IMPORTANT: Keep in mind that Diabetes Type Two is a life long illness and therefore patients are on this medication for life.

Is it better than the old medication?
Does it have less side effects?
Does it have better glucose control?
Does it have a good safety history?
Has it been safety tested over many year?

When speaking with key political parties you need to appeal to their:
Political agenda
Social Conscience
Public Perception
Social Responsibility
Compelling facts
Financial implications

Finally I wish to focus on the significance of the disease. Positioning diabetes as an endemic (subject to statistics) disease that no member of society should have to suffer and that it is the role of the government to assist those affected.